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Superdrug Award winning content on the High Street River has worked with Superdrug for over 12 years to constantly evolve their content. Holland & Barrett Great Content Is Key To Driving Sales Harnessing the power of compelling content The Co-operative The Challenge Of Multiple Channels A consistent brand experience at any given customer touchpoint View all case studies

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Opportunities & Threats: Customer Publishing 05.02.2016 We are all publishers now with the onslaught of social media channels taking over our lives. And therein lies the rub for customer publishing and the brands we craft content for: how to get eyeball time with consumers who have literally hundreds of content engagement opportunities thrust at them every day. READ MORE River’s Claire Irvin appointed Chair of BSME 14.01.2016 The British Society of Magazine Editors has announced that its 2016 Chair is Claire Irvin, Editorial Content Director at River. The British Society of Magazine Editors is the only society exclusively for print and digital brand editors and their teams in the UK. Its strapline is: ‘Get connected. Get inspired. Get on.’ Its role is to support, represent and inform editors of all disciplines. It acts as a forum for editors to meet and exchange ideas, via industry functions, events and social gatherings. Events in 2015 included breakfasts with Joanna Coles, Editor-in-Chief of US Cosmopolitan, Glenda Bailey MBE, Editor-in-Chief of US Harper’s Bazaar, and Luke Lewis, Editor-in-Chief of Buzzfeed, as well as a forum on indie magazines and other networking events. READ MORE READ MORE 02.02.2016 Contentology #11 It may not feel like it right now but the Celts regarded February as the start of spring. Which shows how much they knew. Actually, the word February is only about 100 years old. In Shakespeare’s time, it was known as Feverell, and Isaac Newton would have called it Februeer. February used to be a time for purification and cleansing before the spring. Indeed, the passing of Shrove Tuesday and the beginning of Lent was a time for fasting and quietness. Now, of course, after a month’s resolution-driven abstinence in January, we party like it’s Freshers’ Week and spend £0.5bn on Valentine’s Day. The River Group wins magazine contract for Princess Cruises (UK) 20.01.2016 Following a competitive pitch The River Group has been engaged by award-winning Princess Cruises (Carnival Corporation & PLC) to deliver their premium travel magazine Journey. River has developed a new approach for Journey magazine, which will become a key element in the Princess Cruises marketing strategy. The magazine promises to: Highlight Princess Cruises as destination experts through credible, relevant travel content designed to showcase its network of more than 330 ports of call worldwide. Reflect the premium experience of travelling with Princess Cruises and foster a community of past and new passengers. Complement the Princess Cruises Come Back New proposition by inspiring cruise passengers to discover something new. READ MORE READ MORE 12.01.2016 Contentology #10 We trust you are refreshed after your festive break and full of resolve that 2016 will be an even better year for you and yours than 2015. On the other hand, maybe you are just full of remorse and loathing from the drunken shenanigans you unusually, but predictably, partook in. Jackie Garford promoted to position of Managing Director 14.01.2016 River is delighted to announce that Jackie Garford, Group Publishing Director and River Board member since March 2014, has been promoted to the position of Managing Director. Jackie has been with River for nearly 10 years, joining in 2006 as Group Account Director for The Sunday Times Travel Magazine. In that time, she has taken responsibility for a number of titles and accounts and has been instrumental in River’s growth. Jackie holds operational responsibility for running both the publishing and advertising sides of the business. READ MORE READ MORE 07.01.2016 River is thrilled to announc… Eat Healthy is the magazine for people who want to do just that – eat healthy – with maximum taste and variety, minimum time and effort. Its key focuses of food, health and fitness tap directly into the zeitgeist and have masspirational appeal. It understands that there are many reasons for wanting to eat healthy: eat healthier versions of the food you love, eat to beat an illness, free from recipes to suit a specialist diet, and weight management – all within the constraints of a busy lifestyle. The Changing Role of the Consumer Magazine Editor 26.11.2015 'Editors nowadays have to produce more content, across more platforms, but with less resource. They have to be both commercial and creative, to continue taking full responsibility, whilst ceding total control. It’s pressured, writes Claire Irvin, but still a privilege. READ MORE READ MORE 09.12.2015 Contentology #9 If ever there was a time for stories, it’s got to be December. The 10th month of the Roman calendar is full to the brim with myths, legends and a few other things that might have actually happened. Obviously, the elephant in the room is the festival of Christmas. It dominates our national psyche, calendar and spending habits throughout this month – and even before! Not to mention our religious proclivities and our sudden inclination to show up at church for just the one time in the year. But the ‘greatest story ever told’ has much more to it than meets the eye.

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