Everything’s changing in the world of content, but one thing will never change. Content can only be strategically valuable to a brand when it’s valuable to the audience – when they’re open to what it has to say, when it chimes with their emotions, when it’s relevant to how they live, when it makes them look for more. But the shifting sands of digital media have produced an industry so obsessed with the new frontiers of content that they’ve forgotten this content contract. Content has become the new spam.
It’s time for an agency to fix the equation; to embrace the opportunities that new media offers with regard to content, in a way that honours the fundamentals of good human connection. That means using tight strategy to give content purpose, bringing the subtle arts of editorial to the page and screen – creating content that brings value to your audience, value to your business.
We’re The River Group – a content innovation agency. In this age of content spam we create content with value: to brands, businesses and audiences.
Structured around five labs and five hubs, we explore, embrace and apply new technology in a fragmenting channel landscape to create end-to-end content ecosystems that fuel customer engagement and loyalty.
With over 20 years of content creation experience we are experts in the fundamentals: the art of storytelling, the craft of editing and explorers in the opportunities offered by an ever-changing technological age.
We believe that the era of valuable content is ours to make. So – what’s your content worth?