News
Editorialised Branded Content still seeing continued investment - Latest news from the APA
28th January 2010
Latest News from the APA web site today:
''Virgin Holidays too has invested heavily in editorialised branded content. Rock & Roam, produced by River Publishing is mailed to 60,000 members of the Frequent Virgin Club and is also available in Gatwick's lounge. Targeting a diverse demographic from singles and young couples to families, older travellers and luxury backpackers, the publication builds closer ties with its customers by providing them with inspiring holiday ideas. A slick, engaging and much-loved publication, it even won Best Travel & leisure Title at the APA International Customer Publishing Awards last year.''
To read the full article, and information regarding The Co-Op, http://www.apa.co.uk/news/editorialised-branded-content-still-seeing-continued-investment
