In a recent article for InPublishing, the CEO of The River Group, Nicola Murphy, looks at how customer publishing has changed since her previous article for the website in 1997. Reporting on recent developments in technology and how digital has created new opportunities for publishers, she states:
“Technology has created a much richer media landscape, allowing us to place content quickly, engage customers in real time, through their own preference filters and measure with pinpoint accuracy how effective the content is and, crucially, what contribution to the brand’s bottom line we are able to deliver.”
She also describes the issues of a broader content landscape and how brands must focus on the quality of their content to retain audiences and achieve their objectives.
Read the full article by Nicola Murphy at InPublishing.
The River Group
The River Group is a content innovation agency. We create end-to-end content ecosystems that fuel customer engagement and loyalty. We create, deploy, measure and constantly refine content programmes that integrate with our clients’ existing technology and data platforms. Where they don’t exist, we build them.
We evaluate, embrace and execute innovative content solutions to marketing and commercial challenges and we create exceptional content to engage, entertain and inform. The structure of our five planning labs and five delivery hubs enables us to effectively embrace fragmenting channels and new technology disruption and so achieve our mission goal– the creation of great content which has great value for both brand and audience.
Our clients include, Co-op Food, Holland & Barrett, Superdrug, Weight Watchers International, Princess Cruises, The Ramblers, McCarthy & Stone, The Perfume Shop, Visit Britain and World First. We are 22 years old with 104 staff and work for clients in the UK, Europe and the USA.
Chief Growth Officer
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