The River Group’s Claire Irvin speaks at PPA Independent Publisher Conference

by Alistair Read - Thursday 8th December 2016 - 11:21 am



• Claire Irvin speaking at the PPA Independent Publisher Conference
• Her topic: how to target different audiences with video


The River Group’s Editorial Content Director, Claire Irvin, was speaking today about how video is becoming the fastest growth area in online content. Other speakers at the PPA’s Independent Publisher Conference include Head of Insight at Magnetic, Anna Sampson, and co-founder of Wanderlust Travel Media, Lyn Hughes.


The conference at Park Plaza Riverbank in London is covering a range of topics from innovation and technology to workflows for the future.


The Professional Publishers Association (PPA) represents around 220 companies, ranging from consumer magazine publishers to business-to-business data and information providers, customer magazine publishers and smaller independent companies.


The River Group
The River Group is a content innovation agency. We create end-to-end content ecosystems that fuel customer engagement and loyalty. We create, deploy, measure and constantly refine content programmes that integrate with our clients’ existing technology and data platforms. Where they don’t exist, we build them.


We evaluate, embrace and execute innovative content solutions to marketing and commercial challenges and we create exceptional content to engage, entertain and inform. The structure of our five planning labs and five delivery hubs enables us to effectively embrace fragmenting channels and new technology disruption and so achieve our mission goal– the creation of great content which has great value for both brand and audience.


Our clients include, Co-op Food, Holland & Barrett, Superdrug, Weight Watchers International, Princess Cruises, The Ramblers, McCarthy & Stone, The Perfume Shop, Visit Britain and World First. We are 22 years old with 104 staff and work for clients in the UK, Europe and the USA.


Chris Ward
Chief Growth Officer
M 07973548766


Nicola Murphy
M 07917 083236

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