River Publishing provides print and digital content solutions for the following clients:
Harrods, bonmarche, Superdrug, Holland & Barrett, Virgin, Hamptons, The co-operative,
St. James's Place, WeightWatchers, Gartmore, GNC, Honda, De Tuinen and Moss Bros.
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ABC 133,254 Jan-Dec 2008 (5% increase YoY, and 13% increase over 2 years)
bm is an important brand extension for Bonmarché. The magazine actively promotes the bonus club scheme and encourages customers to immerse themselves in the brand; reaping the rewards of loyal club membership!
bm engages readers with a range of real life, health, lifestyle, cookery and beauty articles.
Readers respond to the magazine's content. As a result of reading the magazine:
65% visited a store
70% would recommend the store to others as a result of reading the magazine
56% bought a featured product
41% told a friend about a product
"I think your magazine is a great idea, I'll now pass it on to my neighbour so she can enjoy the fun"
Shelia, Ilford, Essex
Editorial contact: Sarah Touquet, stouquet@riverltd.co.uk
Publishing contact: Allan Pattison, apattison@riverltd.co.uk, DD 020 7420 6487
Advertising contact: Kate Murdoch, kmurdoch@riverltd.co.uk, DD: 0207 420 6482