What we do :

We know; your consumers have changed.

All of a sudden, consumers are people - individuals with personal desires, attitudes and aspirations. These consumers choose who, what and when they want to interact, and their level of involvement.

"The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang... in the age of the internet, no one is a passive consumer anymore - everyone is a media outlet." Clay Shirkey

Such 'active' involvement can no longer be satisfied in the traditionally expected way. The level of relationship and understanding now needed goes far beyond a one-way communication with a static target audience.

At River, the basic premise remains, deliver what 'they' want, when 'they' want it, how 'they' want it. The key is then to listen to what 'they' have to say.

That's why we work with our clients to provide solutions that satisfy your business objectives and start and maintain active conversation with your customers - harnessing the power of two-way communication. This way we continually evolve our contact strategy and ensure that the next piece of communication is better than the last.

Content that drives conversation. Not just a strap-line; a statement of fact.

River

River has been at the forefront of the customer publishing industry for the past 14 years - shaping the customer magazine proposition through trail-blazing work with Asda, BMW and Holland & Barrett. Always pushing traditional boundaries, River evolves with the ever-changing needs of our clients and their consumers - extending our service offering to meet and exceed expectations (our showcase details our current work). Independently owned, based in Leicester Square, London, River has 130 full time staff, including a 30-strong in-house advertising sales team. We are proud to be an APA member, as well as a top ten customer publishing agency and the third fastest growing UK customer publisher*.

As part of our service we offer our clients

• Fully integrated content solutions - offline and online
• Brand consultancy/consumer insight
• Media sales
• Print management

Whatever the opportunity, River will work with you to produce the solution - on brand, on time and on budget.

*Marketing Customer Publishing Agency Ranking Sept. '07

River is proud to be affiliated with the following industry organisations: