Content we love #1

by Andy Greening - Tuesday 6th December 2016 - 12:25 pm


With the aid of social media, Christmas adverts are more than just stopgaps between your favourite TV shows; they are pieces of short film which are shared and watched by millions of users, making Christmas adverts in this age bigger than ever.


John Lewis’s Buster the Boxer is reportedly the most shared ad of 2016 with just under two million shares since launching on 9 November, and here are another three of this year’s Christmas adverts which are well worth watching too.


Come Together – directed by Wes Anderson starring Adrien Brody – H&M

A late arrival at the Christmas advert party, H&M are not pulling any punches by getting in cult film director Wes Anderson and the Oscar winning actor Adrien Brody. This short epic is going to be a favourite with any fans of Anderson’s work as it’s essentially a 3:52 minute Wes Anderson film. The video has already had well over five million views and is 5th most trending video on YouTube.


The offbeat cinematography features long panning single shots between scenes with a quirky style, giving this a great family Christmas feeling.



#iProtectTigers: WWF-UK Christmas advert 2016

This is an unconventional choice but I love how this advert embodies the Christmas spirit without any reference to snow, Santa or Christmas decorations. WWF capture the innocence of children wanting to help others and in this case a tiger. The moving advert has been made as WWF reports that wild tiger numbers dropped by more than 95% in the past century. WWF are about to reach the mid-point of their 12-year global goal to double the number of wild tigers by 2022.


Kerry Blackstock, director of public fundraising said, “This advert acts as a stark reminder that although we may feel a million miles away from this issue, we can help.” With heart-warming sentiment, it’s an advert that certainly does bring the issue home.



Coming Home for Christmas | Heathrow Airport

Heathrow go for the gentle companionship of a couple of old teddy bears with post-holiday blues, walking slowly to a nostalgic Chaz and Dave track, only to be greeted by their family. Between YouTube and Facebook, the advert has already clocked up 210,000 shares.


Much like every other outstanding Christmas advert, this demonstrates that the key to creating successful campaigns that we’re all going to love, is the adroit handling of emotion.



The River Group

The River Group is a content innovation agency. We create end-to-end content ecosystems that fuel customer engagement and loyalty. We create, deploy, measure and constantly refine content programmes that integrate with our clients’ existing technology and data platforms. Where they don’t exist, we build them.


We evaluate, embrace and execute innovative content solutions to marketing and commercial challenges and we create exceptional content to engage, entertain and inform. The structure of our five planning labs and five delivery hubs enables us to effectively embrace fragmenting channels and new technology disruption and so achieve our mission goal– the creation of great content which has great value for both brand and audience.


Our clients include, Co-op Food, Holland & Barrett, Superdrug, Weight Watchers International, Princess Cruises, The Ramblers, McCarthy & Stone, The Perfume Shop, Visit Britain and World First. We are 22 years old with 104 staff and work for clients in the UK, Europe and the USA.



Chris Ward

Chief Growth Officer


M 07973548766


Nicola Murphy



M 07917 083236


Andy Greening
Digital Manager at The River Group
Andy is Digital Manager at The River Group, specialising in digital publishing and social media, also a user experience enthusiast. Follow him on Twitter @andrew_greening.
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