Content we love #3

by Andy Greening - Thursday 5th January 2017 - 1:47 pm



Like every year, after a very indulgent and lazy Christmas, January creeps into our calendars as the month for fitness and healthy eating. Gyms are at their busiest and some of us are vowing alcohol abstinence for the month as we strive to shed those mince pies and Sherries from our waistlines.


In this week’s Content We Love, we feature content which will help you embrace your January 2017’s health kick.



Co-op Food Magazine – January 2017



This issue has an alluring array of healthy recipe inspiration from start to finish. For those participating in Veganuary this January, the issue’s Meat Free Mondays feature offers some meat and dairy-free inspiration. Quick and easy advice for preparing nutritious meals throughout the day in the Feel Good Food feature. Learn how to make healthier alternatives of Co-op Food Magazine readers’ favourite meals in the Seven Days of Healthier Meals feature.


Changing routines and habits can be difficult, however, this issue of Co-op Food magazine offers simple advice and fantastic recipes designed to appeal to a broad readership.


Change4Life – Be Food Smart App



Public Health England (PHE) brand Change4Life is a brand aimed at healthy eating for children. Change4Life’s latest campaign centres around the launch of their Be Food Smart app, which allows users to scan a barcode and find out how much sugar, salt and saturated fat is in that item.


One impressive element of the app is the gamification within it. There are ‘Mini-Missions’ such as choosing a healthier breakfast cereal or trying out a new veg for the week. Children are becoming more than ever tech savvy and this is a fantastic way to engage them with healthy eating while fitting it into an environment they are familiar with.


DARE Magazine – January 2017



In this issue DARE have put together a 12 page feature on everything you need to know on getting on track with a healthy lifestyle in 2017. Inspiration and motivation comes courtesy of Fitness Expert AJ Odudu, YouTube star Scola Dondo and Channel 4’s Embarrassing Bodies presenter Dr Pixie.


The digital edition of the magazine offers links to supporting YouTube videos and Superdrug products available online, making it a one stop solution that will spur on your healthy kick-start to the New Year.



The River Group
The River Group is a content innovation agency. We create end-to-end content ecosystems that fuel customer engagement and loyalty. We create, deploy, measure and constantly refine content programmes that integrate with our clients’ existing technology and data platforms. Where they don’t exist, we build them.


We evaluate, embrace and execute innovative content solutions to marketing and commercial challenges and we create exceptional content to engage, entertain and inform. The structure of our five planning labs and five delivery hubs enables us to effectively embrace fragmenting channels and new technology disruption and so achieve our mission goal– the creation of great content which has great value for both brand and audience.


Our clients include, Co-op Food, Holland & Barrett, Superdrug, Weight Watchers International, Princess Cruises, The Ramblers, McCarthy & Stone, The Perfume Shop, Visit Britain and World First. We are 22 years old with 104 staff and work for clients in the UK, Europe and the USA.


Chris Ward
Chief Growth Officer
M 07973548766


Nicola Murphy
M 07917 083236



Andy Greening
Digital Manager at The River Group
Andy is Digital Manager at The River Group, specialising in digital publishing and social media, also a user experience enthusiast. Follow him on Twitter @andrew_greening.
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