Deconstructing Content
Let’s face it, content means many things to many people. For some, content is all about information – practical, functional, informative....
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About Agency Inside
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Contact Chris Ward for a chat or more information +447973548766
The Agency Inside CEO CMO survey on
in-housing creative operations
We asked, “what’s stopping you from in-housing your creative operations?
Rank each of the following barriers and pain points out of 10 – with 1 being a low concern, and 10 being a high concern and a barrier to in-housing creative operations.
“Barrier concern scores”
My organisation would struggle to keep and motivate top-tier creative talent.
I don’t think I can entice top-tier creative talent to my organisation.
I don’t know how to convince the rest of the C-suite that this will deliver a good ROI.
I work in a sales-led organisation that doesn’t value marketing.
We don’t have a culture that is conducive to fostering and/or motivating top-tier creative talent.
I don’t like the idea of adding a huge capex cost by bringing agency ops in-house.
I’m worried about system integration between an in-house creative operations unit and the rest of the business.
Our operations are too siloed and it would be difficult to break down those organisational barriers.
We don’t have robust workflow systems in place.
I’m hesitant to sever relationships with all external agencies.
I can fire an agency if their work isn’t successful, but I can’t/don’t want to fire my direct employees if they can’t perform.
We’ve been trying to in-house on the cheap and not given it enough resources.
We don’t know whether to do it ourselves, work with a consultancy or find an alternative option.
I’m not sure which agency model to choose.
I don’t know where this sits in the company hierarchy – whether under CMO, procurement or elsewhere.
Is there anything else stopping you from in-housing your creative ops – or from scaling up your in-house operations?
We’ve tried in-housing in the past and been disappointed with the results.
learn more in one of our discovery workshops
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Explore
workshop
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Pain-points
workshop
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Planning
workshop
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Using artificial
intelligence
Starting the process of in-housing – ‘Explore’ This will be about a product we are developing to deliver (at a cost) to help align senior stakeholders to support in-housing
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This is the space to introduce the Services section.
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Business transformation powered by The River Group
Title Goes Here.
This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality. Change the text and add your own content, including any information that is relevant to share.
Then customize the font, size and scale to make it your own. You can also drag and drop this text box anywhere on the page, or switch it out with another element.
Title Goes Here.
This is a paragraph area where you can include any information you’d like. It’s an opportunity to tell a story about the business or describe a special service or product it offers. You can use this space to share the company history or highlight a particular feature that sets it apart from competitors.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own. You can also drag and drop this text box anywhere on the page, or switch it out with another element.
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