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Services covered

Social Strategy/Planning

Creative/Design/Community Management

RS

RS Group UK & IE

“I would describe River as very agile, efficient and organised.”

Alexandra Khan - Social Media Lead

14.95%

average engagement rate on impressions: 198% more than industry benchmarks (5%, Adobe, 2023)

35%

average ​growth month ​on month

71%

of followers are managers or senior leaders

THE RESULTS

The Brief

RS, the global FTSE 100 manufacturing and engineering giant, engaged River to develop a social strategy to launch its UK & Ireland proposition and manage the resulting community (across ​multiple verticals). ​

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The Strategy

River devised a ​go-to-market social strategy, ​adopting a ‘glocal’ approach: harnessing the might of the global RS brand, but making every post and interaction fully relevant to customers in the UK & Ireland (within regulatory and governance frameworks).​

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The Solution

Launching on LinkedIn ​in Q3 2022, River activated internal ​and external experts – KOLs (B2B influencers) – to reach senior-level audiences. River is currently managing channel activity in a reactive mode, with the aim of maximising impact, employing multiple formats – from live events to white papers, driving and managing discussions and groups.​

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Related case studies

Get in touch

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NICOLA MURPHY

GROUP CHIEF EXECUTIVE OFFICER

  • LinkedIn

D: +44 (0) 20 7420 7000

M: +44 (0) 7917 083236 

nmurphy@therivergroup.co.uk

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JACKIE GARFORD

MANAGING DIRECTOR – THE RIVER GROUP

  • LinkedIn

D: +44 (0) 20 7420 7000

jgarford@therivergroup.co.uk

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CHRIS WARD

CHIEF REVENUE OFFICER - THE RIVER GROUP

  • LinkedIn

D: +44 (0) 20 7420 7000

M: +44 (0) 7973 548766

cward@therivergroup.co.uk

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GAVIN LOVE

GROUP FINANCE DIRECTOR

  • LinkedIn

D: +44 (0) 20 7420 7000

glove@therivergroup.co.uk

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JACKIE BLAKE

MANAGING DIRECTOR – REFLECT

  • LinkedIn

D: +44 (0) 20 7420 7000

M: +44 (0) 772 4376771

jax@reflecttheagency.com

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LISA TAYLOR

MANAGING DIRECTOR – MAVEN COMMS

  • LinkedIn

D: +44 (0) 20 7420 7000

M: +44 (0) 7766 785656

ltaylor@itsmaven.com

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