People are funny when it comes to cars. You have those that don’t care what they drive as long as it gets them from a to b. You then have the enthusiasts. Those consumers that are such strong advocates of a certain brand that if you featured a gear stick from a Seat suggesting it is a Mazda, you’d be in receipt of thousands of Twitter rants! So whilst the automotive world lends itself perfectly to stunning imagery and interesting tech led content, there’s no doubt that engaging with the automotive consumer requires expert knowledge of your marque.
With so many external factors at play for such a high-level purchase, it’s crucial that a car brand creates strong emotional connections with its existing and potential customers.
River has worked with automotive clients a lot over the years (helps having a petrol head as a CEO!), including BMW, MINI, Rover, MG, Lotus Cars and Honda. In all cases we helped these marques to produce multi-channel content that elicited strong emotions and created a connection that oftentimes spawned the enthusiasm that drives a lifetime of purchases.
Whether the ambition of your automotive brand is to raise brand awareness, define brand identity, launch a new product or keep customers buying the original one, we can develop a strategy and craft content that not only looks amazing in digital and print, but that drives sales. Most recently we did this for Honda, creating £25 million worth of car sales over a 12 year period. Brum brum …!
