We admit it, writing content that’s factually correct, tonally appropriate and engaging in the B2B sector can occasionally be a challenge. But, this is exactly why our business clients work with us. We craft content that gives character and personality in a B2B context and we can do this across business verticals through multiple channels.
We have worked in finance, with clients including the Royal Bank of Canada, Barclays and BlackRock, in tech with clients such as IBM and 3 Mobile, in property on the work we do for McCarthy and Stone and in membership in a business context with our global client everywoman.
Whether it’s nurturing prospects to become satisfied buyers as we do with the Life & Living brand for McCarthy and Stone, producing videos for the Royal Bank of Canada to entice entrepreneurs to bank with them, or producing webinars, podcasts and workbooks for everywoman, whose ambition is to advance women in business, we have experts in house that can create engaging content that hits the spot.
Our strategy, planning and insights team work with our business clients to establish exactly what content their audience wants to engage with and what we can create for them to make sure we are answering their specific needs. All whilst hitting clearly defined KPIs.
Just consider the stats for McCarthy and Stone. Last year, Life & Living content – both print and digital – resulted in nearly 2500 customer enquiries, 160 property visits and multiple house reservations. Given the value of the average house purchase, we’d say this demonstrates a pretty good return on the client’s marketing investment.