Fashion is a booming business and almost as big as the finance sector in the UK with a value of £32 billion to the economy.

Yet, along with retail in general, the challenges that are affecting fashion brands are real and it’s a highly competitive, fast paced world. It’s also a world where if you get it wrong, you’re on the rails in the charity shop before you can say Mary Portas.

River has worked with some of the biggest fashion retailers in the world, including Harrods, Harvey Nichols Dubai, Bon Marche and Liberty of London, to ensure they are the first choice for their particular consumer segment when it comes to fashion spending.

Whether it’s beautiful timeless content that lends itself perfectly to print or something that is totally of the moment that can be picked up by every Instagram influencer going, stunning visuals and engaging video are at the forefront of the fashion content we produce. All underpinned by an intrinsic understanding of the audience, the importance of consumer brand perception and a knowledge of what channels to work with and when for each audience segment. Time for a new winter coat anyone?