There’s no doubt about it, food related content is now bigger than your Sunday fry up after a heavy night out. We are surrounded by food content when we pick up a magazine, scroll through Instagram or turn on the TV; and frankly, some of it is just not that good.
So, in this world of a million rainbow cake recipes, how does your brand stand out? Quite simply, quality is key and this is where, happily for us, the team at River excel.
Simply put, we know food. It’s our passion and our craft. Our approach marries best-in industry expertise around food – our Editor on Co-op Food Magazine for example, is a trained chef with experience in top London kitchens- with a forensic understanding of our client’s commercial and marketing objectives.
Whether your target market is the passionate Foodie, young families wanting to grab something quick and easy, or plant based advocates, the team at River will find new and innovative ways to reach your chosen customer segments by creating beautifully shot, inspirational food content deployed through a variety of channels. Get it right, and the results speak for themselves. River’s melting chocolate cinnamon sponge video shot for Co-op reached over 1.5million users on Facebook in four weeks, of which a huge 812,000 were organic, and our recent ‘how to make caramel’ video became the most viewed video for Co-op Food on Instagram this year in just seven days.
We still work in print too, and content in this medium works hard for WW in Europe where the newsstand magazines have inspired 88,000 new members to join.
Along with our long-standing relationship with the Co-op (8 years) and WW (12 years), River have also worked with high profile food clients including Asda and Marks and Spencer to inspire and engage their audiences, sprinkling a little bit of our (caster sugar) passion for food onto their content.