Health and Beauty is big business. The global cosmetic market is expected to reach £630bn by 2023 so when we say big, we mean bigger than the fake tan order on Strictly Come Dancing.
People the world over are becoming more focused on maintaining a healthy lifestyle and are increasingly sophisticated in their beauty choices, fueling growth that has led to the sector being identified by market research firm GlobalData as the fastest UK growing retail sector in 2018.
Yet with this growth comes challenges for brands. How can you stand out in an increasingly crowded market? Not only is it crowded, it’s one where bloggers and influencers can, and do, have as much impact on the consumer as your brand’s beautifully-crafted marketing messages.
The answer is simple, you need River. Our teams are comprised of health and beauty experts who know how to produce the right content at the right time and get it in front of your target market through the right channel. You need Instagram inspiration, we’ve got it. YouTube beauty how-tos, look no further. And we’ll get influencers onboard as well to amplify your message. If you can’t beat them …
We know how to connect with an audience in a way that’s authentic whilst still hitting your hard- nosed commercial and marketing objectives.
We can show you proven ROI, whilst driving footfall and increasing basket size. Our video and digital content for Superdrug on Father’s Day had over 285,000 organic views – that’s a lot of potential customers! The DARE summer special magazine, launched this July, sold out on the UK newstand selling a huge 75,000 copies. We also successfully drive online sales for The Perfume Shop, leading to a 226% y-o-y increase in revenue generated through the blog we create for them.
If a 360-degree omni-channel approach is your utopia, we can show you how we work with Holland and Barrett to create content that works across multiple platforms within multiple contexts in multiple languages and geographies. Under the Healthy and Healthy For Men brands we produce print, video, podcasts, social and digital content and can proudly say we produce the UK’s number-one, 100% actively purchased, women’s health and wellbeing magazine (on a single copy basis).
As the sector becomes as big as predicted, we will help your brand and your business to do the same.