Content that can grow and maintain a community is at the heart of what we do for our clients in the membership and charity sector. Whether the overall marketing objective is to raise awareness, drive membership acquisition, increase retention or campaign for change, content that promotes community is key.
Our content works so well in creating these communities because we make it our business to know what these audiences want. We get under the skin of what it means to be a member or a supporter of an organisation and we deliver content that members want to engage with.
In Walk magazine, the quarterly print and digital magazine for the Rambler’s member base, this could be beautiful photography shot by an award-winning photographer or a practical route guide, but the ambition of the content is the same, to keep people coming back and to encourage sharing, and social sharing, of this great content to bring more like-minded folk into the fold.
We do the same for WW globally. We produce magazines across three European markets that not only engage existing WW members, but act as an acquisition tool to recruit new members to meetings. Health, fitness and lifestyle transformation is a fiercely competitive sector and highly subject to cultural nuances so the success of the work we do here, is testament to us moving with the times and delivering engaging content that readers are prepared to pay for.
For our client everywoman, it wasn’t just the production of digital content that was required but a complete strategic re-think to refresh their brand and tone of voice. River create highly engaging content for a variety of channels including podcasts, webinars and learning and development workbooks, all with the ambition of engaging everywoman members, whether that’s individuals or corporates. This strategy is achieving grwat results with overall unique views up 27%, users up 34% and bounce rates down 7% along with webinar playbacks up 64% and video views up a massive 271.6%.
Much like the work we do for our clients, our ethos as an agency is the same. We want people to feel like they belong, become advocates and keep coming back. So, get in touch to find out what it would mean to be a part of the River family.
