At River we love the retail sector. It’s one of the sectors that inpires us as content creators. We first started creating retail contact for Asda 24 years ago and we’re still going strong today.
We make it our business to entice customers to shop!
In this time, along with our retail clients, we have seen significant changes in the retail space and we’re still seeing change – barely a day passes without comment on the health of the high street. Thus, we understand the challenges that retailers face but with these, the opportunities to make a noise with content to differentiate a brand from its competitive set.
As consumers are becoming more sophisticated and have infinite choice, we help retailers to stand out. We get under the skin of a client’s target market and understand what makes their customers tick. We create content that consumers want to engage with, whether that’s watching it, listening to it or reading it! Content that feels authentic and authoritative. Equally importantly, we create a content dissemination strategy to get it into a customer’s inbox, onto their mobile, or into their hands via street distribution of a magazine.
Our Halloween 2018 campaign for Superdrug is the perfect example of this approach. The stunning visuals we created were used across multiple channels including print, POS across the store estate, Instagram, Facebook, Snapchat and Pinterest. The River team also created video tutorials for the Superdrug Youtube channel collaborating with influencers to gain maximum exposure for the content. If that wasn’t enough, the content was produced as part of a commercial collaboration with Unilever, showcasing that not only can we create stunning content, we can commercialise it too.
Underpinning all of this creativity, is a clear focus on measuring impact. The video content we produced for Co-op this year led to a 98% increase in Youtube subscribers making it the biggest every engagement they have had through social channels.Underpinning all of this creativity, is a clear focus on measuring impact on retail sales. We know for example, that the readers of Holland & Barrett’s healthy magazine spend 445% more than non-readers in store.
Great content drives great retail sales. With our work for retailers, we let the numbers speak for themselves.
