Blog | 21 January 2022


Multi-channel content marketing agency, The River Group, together with its PR and communications agency, Maven, are pleased to announce they will be working with de-liver-ance, an antioxidant liver supplement, on its UK launch. 

Liver health is a worldwide issue. It is estimated that globally 50 million people are affected by chronic liver disease and that 415 million people are living with diabetes. This figure is expected to rise to 642 million people by 2040. Concerningly 20% of the UK population have a fatty liver and rising cases of Type 2 Diabetes is putting further pressure on the NHS.

River and Maven will be using its content marketing and PR expertise to create integrated campaigns, raising awareness of the importance and benefits of a healthy liver and its role in helping to improve prevalent health conditions including immunity, digestion and detoxification.

Nicola Murphy,  at The River Group CEO says:

“De-liver-ance is our first Group client win and we’re excited to be developing multi-channel content that will deliver its UK business and marketing strategies and result in commercial gains. The liver controls 500 crucial bodily functions and yet it is arguably the least thought about and talked about organ. Over the next 14 months The River Group will therefore be focused on creating content that educates de-liver-ance’s audiences about both the role of the liver and liver health and then drives them to take action.”

Peter Aldis, de-liver-ance CEO comments:

“We are delighted to have appointed River and Maven as our content and PR partners at a pivotal moment for de-liver-ance.  Their content expertise across all platforms will enable us to reach and engage with our audience, and with a PR strategy in place, we’ll continue to build brand awareness and reputation.”

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