Blog | 4 May 2022

The Youth Group partners with The River Group to help disadvantaged young people across the UK

Jack Parsons, the UK’s Chief Youth Officer and founder and CEO of The Youth Group is partnering with omni-channel marketing services agency, The River Group to help millions of disadvantaged young people across the UK access jobs, skills and mentors.

The River Group will work closely with Jack on delivering content and PR for the ongoing series of his successful podcast, ‘What’s Your Duvet Flip,’ a weekly podcast where Jack interviews industry leaders on what gets them out of bed in the morning. Recent guests on the podcast include Rishi Sunak, the Chancellor of the Exchequer, Steve Murrells CBE, the former Group CEO of Co-Op, and Pano Christou, The CEO of Pret a Manger. 

Jack comments, “In a short space of time The Youth Group has achieved some truly amazing things. We’ve completed over 20,000 mentoring sessions and put over 90,000 young people into work. But there’s so much more we can do. Thanks to the support, passion and expertise already shown by The River Group, I’m confident we can achieve even bigger and better things to help even more young people across the UK realise and achieve their potential.” 

Nicki Murphy, Group CEO of The River Group of companies comments, “We’re passionate about helping young people achieve their full potential and have access to meaningful opportunities in the workplace. Over 30% of 15-25 year olds listen to podcasts every week, making it an influential channel to connect with young people from all backgrounds. We’ll be using our expertise to ensure that the ongoing Duvet Flip podcast series (12 planned) maximises its potential to engage with young people and encourage them to take action.”

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