
Who we are
Built to disrupt. Trusted to stay.
The original River pitch involved scaling a wall, a box of chocolates and absolutely no permission.
It made us stand out and we still believe in standing out today. We say no to beige.
We don’t make things to fill feeds. We make things people would miss if they disappeared.
For us, that means stories that sell. Stories that build brands, shape culture, earn attention and drive action.
Stories that work in a thirty-second TV spot, a 10-second social post, a magazine headline, a podcast script, a retail experience or a comment section.
Stories that connect every touchpoint.
To get there, we ask difficult questions. We move quickly. We care deeply about the work and the people it’s for.
Most of all, we believe the brands that win aren’t the ones shouting the loudest.
They’re the ones people actually remember.
Fancy a chocolate?

Our offices
In need of a collaborative, friendly workspace in the creative district of London? Then we'd love you to pop into our bright, buzzy offices in Farringdon.
A fiercely independent and privately owned agency, we're a welcoming work hub that offers lunch & learns and a wide range of workshops. With continuous mentoring from peers and colleagues, we're always championing each other's skill sets, so everyone feels a deep respect and understanding.
Plus we're in close proximity to clients, lunch spots and the Tube. Lastly, we’re proudly dog-friendly too – because we understand the logistics of life can always do with a doggy snuggle.

We make people care.
About brands. About products. About ideas. By blending editorial thinking with commercial focus, we create content that connects emotionally and performs commercially.
Because when people care, they act.
Founder's Story:
Nicola Murphy

Nicki founded The River Group in 1994 with a belief that great content should do more than fill space. It should change minds, shape behaviour and drive commercial results.
More than three decades later, that belief still defines the business.
A former Procter & Gamble marketer turned serial entrepreneur, Nicki has built River into one of the UK's leading content agencies while founding and co-founding businesses across sectors including PR, beauty, coaching, property and the arts.
Away from the day job, she's a passionate advocate for women in business and dedicates significant time to charitable causes including the Katie Piper Foundation and Sophie Hayes Foundation.
For Nicki, success has never been about growth alone. It's about creating opportunities, challenging convention and leaving things better than you found them.
And if there's a marathon or Hyrox event on the horizon, she's probably already signed up.
Our team

Nicola Murphy
Group Chief Executive Officer
The Founder of The River Group 30 years ago, with interests in several other businesses and agencies, Nicki is a marketer by trade. She’s passionate about marketing. Prior to founding River, she had an extensive career in this field, which involved working in magazines and, before that, six years at Procter & Gamble. Nicki is also an active board member of FIPP, a keen supporter of the PPA, a member of the Marketing Society and a five-year director and trustee of the Katie Piper Foundation.

Rachel Middlewick
Managing Director
Rachel has led a range of media and content portfolios as well as transformation projects - from within Haymarket and Hearst, to a stint as Chief Commercial Officer at PA Media, and as a consultant for FT Strategies. She leads multi-disciplinary teams and develops content products that connect with their audience and generate strong revenues. Experienced across both business and consumer, she has worked within a wide range of sectors including retail, sports, membership, professional services, culture and travel.

Nigel Mackay
PRODUCTION DIRECTOR
Nigel has been River’s production director for 22 years and still gets excited by the smell of ink on paper. But only on Tuesday evenings. He has an in-depth knowledge of printing techniques, producing everything from books and direct mail to magazines and POS, not to mention expertise in paper sourcing and data management, plus astute buying skills.

Scott McKenzie
GROUP CREATIVE DIRECTOR
Scott has more than 20 years’ experience, using an integrated creative approach to enable brands to have an authentic and meaningful connection with their core audience. From static through to moving creative, Scott thrives on igniting creative solutions across health and lifestyle through to business, finance and tech arenas. Previous clients include Sainsbury’s, Ocado, John Lewis, Morrisons, Hello Fresh, Savills, Fujitsu, Institute of Directors and Vitality Insurance.

Danielle Welton
Content & Digital Strategy Director
In a world in which technology, society and personal attitudes have dramatically changed the way consumers behave, you have to blend stand-out creative ideas with superb strategic thinking, incredible channel knowledge and laser-sharp copy. I marry all those things with an entrepreneurial spirit and a good sense of humour, which is why people like working with me. I've worked with big B2C and B2B brands, such as Vitality, Holland & Barrett, Lloyds Pharmacy, Sainsbury's, Starling and many more. I have helped to build and grow apps, launched websites, written pitches for VC investment, revamped email flows, overhauled tone of voice guides, rebranded companies, created new content strategies, powered existing ones and written for every channel going. Phew. I also have some brilliant stats, testimonies and accolades that show how the approach I take gets results.

Phil Tristram
CREATIVE DIRECTOR
Phil has worked as a designer in magazines and newspapers for over 30 years, and since 1995 he has served as creative director for River. Quite simply, he’s a bit of a legend.

Chris Ward
CHIEF REVENUE OFFICER
Chris is your original entrepreneurial polymath and problem-solver. He’s spent more than 35 years in the world of brand-building, advertising, service innovation and the data-driven personal communications industry in both the UK and USA. He's worked with global network companies, start-ups and scale-ups, including setting up and building five companies of his own. He’s now Chief Revenue Officer at River and has set up the Business Consulting Unit to bring business transformation projects to market for clients manoeuvring through an increasingly complex landscape and difficult trading environment.
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