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ProVen Biotics
Influencer campaign, first-time launch with a bang
For five years and counting, we’ve been the engine behind their most high-performing content, delivering growth, engagement and thumb-stopping relevance at serious scale. We don’t just meet KPIs – we obliterate them.
The challenge
They needed more than reach – they needed to start a relationship with their audience and own a relevant cultural moment, all without losing their expert credibility. This wasn’t just about views. It was a litmus test for a whole new marketing channel, and River was already out of the blocks.
Result:
4 expert influencers
216K organic views
1.3% organic engagement rate
625K paid impressions
157K video views
6.6K clicks
+21% Instagram follower growth
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