RS
LinkedIn with lead gen purpose
When a global FTSE 100 engineering and industrial giant needs to supercharge their LinkedIn presence, we listen.
And from April 2024 to March 2025, we turned content
into real commercial value, to get them where they needed to be.
What started as a LinkedIn brand awareness brief ended up delivering a pipeline of leads – with smart creative that clicked (literally).
Organic social smashed every KPI:
+13.17% engagement rate (vs 9.75% target)
+8.28% click rate (vs 6.75%)
355,000+ impressions, 19.8k clicks, and 7,800 newsletter sign-ups (8x the KPI)
And paid performance was equally powerful:
1.2 million impressions (vs 412k target)
1,743 MQLs (vs 1,000 target)
Cost-efficient at £10.21 CPL and £2.42 CPC,
both under target
Challenge
RS came to us with a bold ambition: double their LinkedIn following, while driving marketing-qualified leads at scale. Their social presence was fragmented – with multiple satellite pages, a diluted content strategy, and inconsistent community engagement.
The ask? Unify the brand, integrate their sub-pages into a single, powerful LinkedIn voice – without losing relevance for their niche vertical audiences in MRO (maintenance, repair, operations) and health & safety. It might not sound sexy, but we made it compelling.
Creative
For more niche audiences, we retained the MRO and H&S pages – reimagining them as expert communities where senior leaders could share thought leadership and build trust. Every asset was engineered to perform: from bite-sized stat-led carousels to technical explainers with a human face.
We started with a forensic audit: what was working, what wasn’t, and how RS could own more of the engineering conversation.
Our approach:
• Merged and streamlined RS Group’s satellite pages, adding 7,000 followers through technical integration alone.
• Delivered an additional 4,000 organic followers via compelling, insight-led content. And a further 4,000 from paid, using smart targeting and
hyper-relevant messaging.
Nicki Murphy, CEO of the River Group, explains:
“This is what happens when smart thinking meets sharp execution.
We didn’t just tidy up RS’s LinkedIn – we turned it into a lead engine. We took a fragmented presence and built something powerful, strategic and scalable. Every post had a job to do and the numbers speak for themselves. But more than that, we’ve helped reposition RS as not just a global FTSE brand, but a genuinely connected, customer-centric voice in the engineering space. And we’re only just getting started.”