Imagine Cruising
A full throttle brand transformation that delivers
Imagine Cruising’s rebrand wasn’t just a cosmetic refresh – it was a business-boosting transformation – showing their distinctive human touch. With the new brand in play, the campaign delivered £119k in additional margin and £133.5k in as-seen-on-TV inbound calls.
From brand recall to bottom-line impact, the rebrand made waves across every channel (of course we couldn’t miss out on a cruising pun).
Challenge
Internally, they needed a brand that galvanised teams and clarified purpose.
Externally, one that turned heads and converted customers; exactly the kind of challenge we thrive on it.
Imagine Cruising had a bold vision: to unify their brand globally and step confidently into the spotlight as a luxury travel leader. And as the bold agency, River Group, was the perfect partner. Think a brand identity that not only reflected their premium offer but could flex across markets, inspire trust and clearly differentiate them in a fiercely competitive landscape.
Creative Solution
At River, we don’t do surface-level. We started with a deep Discover phase, combining internal stakeholder interviews, customer surveys, focus groups, and behavioural data to surface real perceptions, pain points and potential. We brought truth to the table, fast.
In the Distil phase, we transformed that insight into a brand blueprint – crafting a confident new identity, voice, values and design system that oozed global luxury without losing agility. Crucially, the rebrand was built not just to impress, but to work hard across every platform, from digital to broadcast to brochure.
Then came Deploy – a full-scale rollout in partnership with Imagine’s creative team, applying the brand essence consistently across every touchpoint. The result? A brand that doesn’t just look the part – it performs, differentiates and delivers. Combining our challenger attitude and can-do energy, the only way was forward – fast, fearless and full throttle.
