What we do
The River Group works on its own behalf and on behalf of various clients, contacting existing and prospective customers using the phone and other channels. As this involves the processing of personally identifiable data, we comply with the GDPR, which came into force on 25th May 2018. We are committed to the secure and compliant handling of all data held and processed by the company.
GDPR Legal Basis for Processing
We use data to carry out direct B2B marketing, sales and research. The lawful basis we use for this processing is “Legitimate Interest”. We contact you because we believe a partnership would be mutually beneficial.
Who is data shared with?
Personally identifiable data is never shared with any third party other than the client we are working on behalf of. We never resell or share this data to any other party other than in the circumstances below:
All data is securely stored and processed within the EU.
Where does the data come from?
The data we process is obtained from several sources. These include yourself, our clients, GDPR compliant data providers and online resources in the public domain.
Use of Your Information
We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:
If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.
To opt-out of receiving email marketing communications from us, please reply to the email with ‘unsubscribe’ or email firstname.lastname@example.org.
How do we protect your information?
River takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place.
You are entitled to see the information we hold about you. You can also request changes to be made to incorrect information. You can ask for information to be deleted or blocked if you legitimately think that we shouldn’t be processing that information, or are processing it incorrectly.
If you have any queries about this notice or your personal information generally, including questions about accessing your personal information or correcting it, you should contact our Data Protection Officer (details below).
Further information on your rights as a data subject can be found here.
Data Protection Officer (DPO)
If you have any queries or concerns, our DPO can be contacted on email@example.com or by calling 0207 420 7000.
Data Retention Period
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. There may be occasions though when we may not be able to remove your data, due to legal, regulatory, archiving and contractual constraints. For example, suppression lists to ensure you receive no further communication from us if you’ve opted out.
Right to complain
If you have not received a satisfactory internal response to your data enquiry, guidance from the Information Commissioner’s Office can be found here.
Using Data for Further Purposes
The data kept is used for the purposes listed above. Should there be any change to the purpose behind your data being used we will inform you by way of an updated privacy notice.