Advertising Terms

  • In these conditions the following expressions shall have the following meanings:
  • River Group Content Ltd is referred to as “the Company” and any person, company, institution, advertising agent or agency placing an advertisement is referred to as ‘the Advertiser”.
  • ‘Advertisement” means an advertisement, insert, cover-mount product placement, ambient media display or tip-on placed by an advertiser in a River publication.
  • “Advertisement Rates” means the rate for Advertisements shown on the rate card.
  • ‘Artwork” means film or various digital formats.
  • 2.1 An Advertisement will only be inserted on receipt of a signed confirmation form accompanied by the Advertisers Letter Head or compliment slip. A booking confirmed through electronic communication shall act and be treated as signed confirmation.
  • 2.2 The Company or the Client reserves the right to refuse or change the position of any Advertisement accepted for insertion in River publications, unless otherwise agreed in writing.
  • 2.3 Advertisement orders issued by an advertising agency will be treated as issued by that agency as principal. Where copy or other instructions not constituting an official order are issued, they must clearly be marked “copy instructions.
  • 2.4 The placing of an order for the insertion of an Advertisement shall be subject to these conditions and any conditions stipulated on the Advertiser’s order form or elsewhere shall be of no effect in so far as they are in conflict with these conditions.
  • 2.5 All Advertisements accepted are subject to the Company’s approval of copy and to space being available in the specified River publications.
  • The Advertiser warrants that the Advertisement:
  • 3.1 Does not contravene any Act of Parliament or subordinate legislation.
  • 3.2 Is not in any way illegal or defamatory or an infringement of any other party’s rights.
  • 3.3 Is legal, decent, honest and truthful and
  • 3.4 Is not an infringement of the British code of Advertising Practice. The Advertiser hereby agrees to indemnify the Company against any and all accounts, proceedings, claims, demands, damages and costs (including legal costs) for the breach of this warranty in respect of defamation, obscenity, misrepresentation or libel, or any other claim arising out of, or in respect of, the Advertisement.
  • 4.1 The Company cannot he held responsible for alterations or corrections to proofs, if they are returned after the specified date or not confirmed in writing.
  • 4.2 No responsibility is taken for the accuracy of copy not given in writing to the Company.
  • 5.1 Artwork and/or photographic materials submitted to the Company remain entirely at the risk of the person by whom, or on whose behalf, they were submitted. Unless otherwise arranged, the Company reserves the right to return or dispose of such artwork and/or photographic materials if not collected within six months of submission and any return carriage costs must be paid by such persons.
  • 6.1 When a specific position has not been agreed the order confirmation will state run of paper. The Company will not accept complaints concerning position of advertisements in any case where the Advertiser has signed an order confirmation which clearly states position as “run of paper”.
  • 6.2 Special positions will be given only if agreed by the Company in writing and at an additional charge and will only be given to an identified Advertiser. No other Advertiser may take the position without the prior written consent of the Company.
  • 7.1 If, following an accepted order to space, an Advertiser’s copy corrections and/or proofs are not received by the Company’s copy date, the Company reserves the right to print from any previously supplied copy or from appropriate proofs received from the Advertiser.
  • 8.1 The Company reserves the right:
  • (a)To refuse or cancel any advertisement without giving any reason or period of notice.
  • (b)To make such correct ions or alterations as it may consider necessary or desirable in an Advertisement (whether to conform it to the style and subject matter of the relevant publication or otherwise).
  • (c)To alter, cancel or postpone publication date(s).
  • 8.2 If at the time, when advertising space is being ordered by an advertising agency, that agency does not disclose:
  • (a) The name of its client and/or
  • (b) The product and/or services which are to be the subject of the Advertisement(s), for that space the Company may, at any time, refuse or suspend the Advertisement(s) the agency proposes for such space.
  • 8.3 In the circumstances set out in sub-clause 8.2 above, the Advertiser (which for these purposes shall mean both the advertising agency and its clients) shall have no claim against the Company in respect of the refusal or suspension and, if the space is not filled by the Company, the Advertising agency shall be responsible for any loss suffered by the Company. In any case, under sub-clause 8.1 above, the Company will return any money paid by the Advertiser in respect of any Advertisement which does not appear and, in the case of an order for a series of Advertisements, the Advertiser will not be liable for the difference between the rate agreed for the entire series specified in the order and the usual rate for the number of Advertisements which has appeared when the cancellation occurs.
  • 8.4 Cancellations and transfers can only be accepted if requested by the Advertiser in writing, and if such request is received by the Company not less than two months before copy date in the case of annual or monthly publications, or six weeks before copy date in the case of weekly publication or other specified in the publication’s rate card.
  • 8.5 If an Advertiser cancels the balance of an order, they relinquish any right to the series discount to which he was previously entitled, and must pay for Advertisements at the appropriate rate set out in the rate card for the number of Advertisements which has appeared prior to the cancellation taking effect.
  • 9.1 The Advertiser shall notify the Company in writing of any error in a published Advertisement prior (whenever practicable) to the copy date for any subsequent insertion of the same Advertisement, and in any case within 14 days of the first publication date. Failing such notification, the Company will he under no liability to the Advertiser in respect of such errors, and the Advertiser will indemnify the Company against all actions, proceedings, claims, demands, damages and costs (including legal costs) brought or made by third parties.
  • 10.1 Unless the Company agrees otherwise in writing, the price for any Advertisement (including any Advertisement being published as part of a series) will be the price (according to the publication’s rate card) prevailing at the date of publication.
  • 10.2 Unless the Company agrees otherwise (in writing) payment is due 30 days from date of invoice. Failure to pay accounts within 30 days will lead to additional charges being levied as follows:
  • (a) 2.5% on the gross rate where the sum owing has not been paid on the due date.
  • (b) A further 2.5% on the gross rate (making a total of 5%) where the sum owing remains unpaid one month or more after the due date.
  • 10.3 Charges will be made to the Advertiser where the printers are involved in extra production because of exceptional production requirements or acts or defaults of the Advertiser.
  • 10.4 Not more than one voucher copy of the publication will be provided for each insertion, and for orders of less than £100 no voucher copies will be provided, in the case of annual publications only tear sheets will be provided.
  • 10.5 VAT will be added to all Advertisement Rates in sterling.
  • 11.1 The Advertiser takes responsibility for delivery of copy, inserts, cover mounts and tip-ons etc by the copy date as shall be notified by the publisher to the Advertiser in writing and may be liable for loss, claims or expenses due to late delivery.
  • 11.2 All inserts, cover-mounts and tip-ons etc must he delivered in a way that does not incur unnecessary costs for the publisher in performing their role. Any costs incurred will be charged at cost to the Advertiser.
  • 12.1 These conditions and all others express terms of the contract shall be governed and construed in accordance with the Law of England and any disputes will be subject to the jurisdiction of the English Courts.
  • 12.2 Non-execution or delay in the performance of any obligation here under by either party due to war, strike, lockout, industrial action, tempest, accident or any other cause whatsoever beyond the control of the parties, shall not give rise to any claim whatsoever between the parties to the contract.
  • 12.3 No waiver by the Company or any breach of the contract by the Advertiser shall be considered as a waiver of any subsequent breach of the same or any other provision.
  • 12.4 These conditions shall apply to all Advertisements accepted for publication by the Company. Any other proposed conditions will he void unless incorporated clearly in written instructions and specifically accepted in writing by the Company.


What we do
The River Group works on its own behalf and on behalf of various clients, contacting existing and prospective customers using the phone and other channels. As this involves the processing of personally identifiable data, we comply with the GDPR, which came into force on 25th May 2018. We are committed to the secure and compliant handling of all data held and processed by the company.

GDPR Legal Basis for Processing
We use data to carry out direct B2B marketing, sales and research. The lawful basis we use for this processing is “Legitimate Interest”. We contact you because we believe a partnership would be mutually beneficial.

Who is data shared with?
Personally identifiable data is never shared with any third party other than the client we are working on behalf of. We never resell or share this data to any other party other than in the circumstances below:

  1. In the event that we sell any or all of our business to the buyer.
  2. Where we are legally required by law to disclose your personal information.
  3. To further fraud protection and reduce the risk of fraud.

All data is securely stored and processed within the EU.

Where does the data come from?
The data we process is obtained from several sources. These include yourself, our clients, GDPR compliant data providers and online resources in the public domain.

Use of Your Information
We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

  1. To provide information to you via phone or email relating to our products or services.
  2. To inform you of any changes to our website, services or goods and products.

If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.

To opt-out of receiving email marketing communications from us, please reply to the email with ‘unsubscribe’ or email

How do we protect your information?
River takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place.

Your Rights
You are entitled to see the information we hold about you. You can also request changes to be made to incorrect information. You can ask for information to be deleted or blocked if you legitimately think that we shouldn’t be processing that information, or are processing it incorrectly.

If you have any queries about this notice or your personal information generally, including questions about accessing your personal information or correcting it, you should contact our Data Protection Officer (details below).

Further information on your rights as a data subject can be found here.

Data Protection Officer (DPO)
If you have any queries or concerns, our DPO can be contacted on or by calling 0207 420 7000.

Data Retention Period
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. There may be occasions though when we may not be able to remove your data, due to legal, regulatory, archiving and contractual constraints. For example, suppression lists to ensure you receive no further communication from us if you’ve opted out.

Right to complain
If you have not received a satisfactory internal response to your data enquiry, guidance from the Information Commissioner’s Office can be found here.

Using Data for Further Purposes
The data kept is used for the purposes listed above. Should there be any change to the purpose behind your data being used we will inform you by way of an updated privacy notice.