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Services covered

Social Strategy / Planning

Management of brand/product channels

Social-first activations

Content Creation & Production

Paid influencer capabilities

Superdrug

Superdrug TV

“They are just an amazing agency to work with.”

Simon Comins - Chief Commercial Officer

43,937

Average views per SDTV Episode

Over 20M

Youtube impressions

13.5M

Extended reach (via talent)

THE RESULTS

The Brief

.As part of a drive ​to reduce paid spend on TV ​media, River proactively proposed ​to develop Superdrug’s social channels as the key touchpoints with its audience. The objective was to focus both on engagement (front-of-mind/brand) and conversion (tangible sales).

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The Strategy

River developed ​the SDTV concept and launched ​
it on YouTube in 2020 – as a highly engaging and commercially optimised format (with the majority of revenue derived from supplier funding) to communicate the essence of Superdrug and its relevance to the audience.

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The Creative

SDTV takes the shape ​of an episodic topical ‘TV show’ ​
that works standalone but also as cut-downs used across the social channels (eg Instagram) in an optimised way. It utilises influencers and Superdrug staff expertise in its choice of presenters and guests.​

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