About Us

We deliver highly strategic and creative solutions for our clients that engage audiences and drive ROI

As an independently owned agency,
we are agile and proactive

Transformation and continuous innovation is in our DNA. This has kept us at the forefront of marketing for 29 years.

With roots in content marketing, we know that authenticity and stand-out creative are key to customer engagement in a world dominated by social media and influencers.

Whatever your challenge, we’d love to show you how we can deliver for your business and help you navigate the comms landscape of today and tomorrow.

Superdrug
ROI:
Llloyds Pharmacy
ROI:
Coop
ROI:
RIBA
ROI:
Superdrug
ROI:
Coop
ROI:
RIBA
ROI:
Superdrug
ROI:
RIBA
ROI:
Coop
ROI:
Llloyds Pharmacy
ROI:
RIBA
ROI:
Coop
ROI:
Llloyds Pharmacy
ROI:

Gavin worked in a wide range of companies, including travel agents, retail and professional services, before moving into the agency world. Qualifying as an accountant along the way, he has helped deliver financial direction, control and support to businesses in Melbourne and London.

He also has a keen interest in all things hackable, creating and installing his own ad blocker to live under the stairs at home and programming his own talking Google Home-like speaker.

Meet the team

NICOLA MURPHY

GROUP CEO

Founder of The River Group 29 years ago, and with interests in several other businesses and agencies, Nicki is a marketer by trade.

Nicki is passionate about marketing and before founding River had an extensive career in this field, which involved working in magazines, and before that, in marketing for six years at Procter & Gamble.


A regular conference speaker, Nicki is also a proud mum of two children and four stepchildren, three dogs and seven cats.

She is also an active board member of FIPP, a keen supporter of the PPA, a member of the Marketing Society, and a five-year director and trustee of The Katie Piper Foundation.

RIVER

HAPPINESS OFFICER

I’m a dog, which means I get lots of strokes but not as much input in strategic development as I’d like.

Currently doing an Open University course in Human Behaviour. Sorry to the BBC for pooing in your meeting. You are a valued client, honestly. Woof.

JACKIE GARFORD

GROUP MANAGING DIRECTOR

Jackie runs River. And when we say ‘runs’ we mean she does all the work while the rest of the board are out for an important business lunch.

Originally a print enthusiast and now a complete digital convert, Jackie says, “My ambition for the content we create for our clients is that it should be easily found, grab the reader’s attention, connect with them and inspire them to act."

Christian Ruland

Group Strategy Director

Christian is an innovative creative and a strategic thinker. He is ex-BBC and Dentsu, and highly experienced in shaping and deepening customer relationships for global B2C and B2B brands. Past clients include BA, John Lewis, Waitrose, Lexus, Honda, BT and KLM/Air France. 

NIGEL MACKAY

PRODUCTION DIRECTOR

Nigel has been River’s Production Director for 16 years and still gets excited by the smell of ink on paper. But only on Tuesday evenings.

He has an in-depth knowledge of printing techniques, producing everything from books and direct mail to magazines and POS, not to mention expertise in paper sourcing and data management, plus astute buying skills.

Scott Mckenzie

Group Creative Director

Scott has over 20 years experience, using an integrated creative approach, to enable a brand to have an authentic and meaningful connection with their core audience. From static through to moving creative, Scott thrives on igniting creative solutions across health & lifestyle, through to business, finance & tech arena’s. Previous clients include Sainsbury’s, Ocado, John Lewis, Morrisons, Hello Fresh, Savill’s, Fujitsu, IOD - Institute of Directors, Vitality Health and Life insurance.

GAVIN LOVE

FINANCE DIRECTOR

Gavin worked in a wide range of companies, including travel agents, retail and professional services, before moving into the agency world. Qualifying as an accountant along the way, he has helped deliver financial direction, control and support to businesses in Melbourne and London.

He also has a keen interest in all things hackable, creating and installing his own ad blocker to live under the stairs at home and programming his own talking Google Home-like speaker.

PHIL TRISTRAM

CREATIVE DIRECTOR

Phil has worked as a designer in magazines and newspapers for over 30 years, and since 1995 he has served as Creative Director for River.

Quite simply, he’s a bit of a legend.

Kelly During

ADVERTISING DIRECTOR

Ellie Hughes

GROUP CONTENT DIRECTOR

Ellie is an award-winning senior content creator and strategist working across multiple platforms, and brings particular expertise to the topic of health.

Ellie has been with River for 10 years and is our lead creative, responsible for the quality of all content created by River for clients and brands.

Keith Amess, Chief Financial Officer at River Group

KEITH AMESS

CHIEF FINANCIAL OFFICER

A fellow of the Association of Chartered Certified Accountants, Keith spent two years with a startup dotcom communications company and 10 years in the oil industry, including setting up a subsidiary in Singapore.

He is also 6ft 4in and a judo black belt. We have no debtors at River and our creditors only call when absolutely necessary.

Explore Our Sister Agencies

New generation PR solutions

The UK’s first diversity and inclusion-focused influencer agency. Also a Community Interest Company