Sainsbury’s Bank asked River to create a through-the-line campaign at record speed.
The campaign was to work on a brand level (elevate and differentiate the Bank brand) as well as unpack products while connecting with the Nectar Card audience.
The Strategy
River’s strategic approach built on the Bank’s brand tagline (Bank by name, Sainsbury’s by nature) – highlighting product benefits and developing emotive connections to drive differentiation and standout in the market.
The Creative
River delivered an emotive campaign – Protect what you love for less – across 30 core assets and over 40 adapts and alternates, all captured using our smart commissioning approach on one shoot day.
