Lloyds Pharamacy selected River to be the creative lead to develop the campaign execution and go to market strategy for private label NPL eye cream, Sensational Eyes.
The Strategy
We developed a creative strategy to showcase Sensational Eyes key features and benefits and how we could leverage these to engage the target audience. We developed an integrated marketing campaign to launch the product, drive awareness and sales – creating a four-phase approach to ensure campaign longevity.
The Creative
Before-and-after videos of real women and influencers udsing the product, accessed via a QR code on the product, in-store, digitally and across social channels. Dedicated product shoot. Assets were created for TV, VOD, POS, Social, eCRM, web and paid social and PR.
