Our philosophy and approach

We’re a team of marketing strategists, creatives, writers, producers, and makers – with one thing in common. Passion, to collaborate with your business and to produce content worth remembering.

We are grounded in marketing theory and commerciality. Experts in understanding your challenges and how to harness the best of everything that is changing in how we communicate today.

What We Do?

Commercially focused, strategically driven and creatively accomplished.

We create multi-channel content that solves business problems, informs customers, inspires new audiences and grows customer bases.

It’s what we do day in, day out for brands like Superdrug, Weight Watchers International, Holland & Barrett, ICAS, RIBA, Vitality, Co-op and more.

We are proud to support The Katie Piper Foundation

Nicki is a Director & Trustee of The Katie Piper Foundation. The Katie Piper Foundation’s vision is to have a world where scars do not limit a person’s function, social inclusion or sense of wellbeing.

Meet the team
Nicola Murphy
Nicola Murphy
Chief Executive Officer

Founder of The River Group 25 years ago, and with interests in several other businesses and agencies, Nicki is a marketer by trade.

Nicki is passionate about marketing and before founding River had an extensive career in this field, which involved working in magazines, and before that, in marketing for six years at Procter & Gamble.

A regular conference speaker, Nicki is also a proud mum of two children and four stepchildren, three dogs and seven cats.

She is also an active board member of FIPP, a keen supporter of the PPA, a member of the Marketing Society, and a five-year director and trustee of The Katie Piper Foundation.

Jackie Garford
Jackie Garford
Managing Director

Jackie runs River. And when we say ‘runs’ we mean she does all the work while the rest of the board are out for an important business lunch.

Originally a print enthusiast and now a complete digital convert, Jackie says, “my ambition for the content we create for our clients is that it should be easily found, grab the reader’s attention, connect with them and inspire them to act”.

Keith Amess
Keith Amess
Chief Financial Officer

A fellow of the Association of Chartered Certified Accountants, Keith spent two years with a startup dotcom communications company and 10 years in the oil industry, including setting up a subsidiary in Singapore.

He is also 6ft 4” and a judo black belt. We have no debtors at River and our creditors only call when absolutely necessary.

River
River
Happiness Officer

I’m a dog, which means I get lots of strokes but not as much input in strategic development as I’d like.

Currently doing an Open University course in Human Behaviour. Sorry to the BBC for pooing in your meeting. You are a valued client, honestly. Woof.

Gavin Love
Gavin Love
Finance Director

Gavin worked in a wide range of companies, including travel agents, retail and professional services, before moving into the agency world. Qualifying as an accountant along the way, he has helped deliver financial direction, control and support to businesses in Melbourne and London.

He also has a keen interest in all things hackable, creating and installing his own ad blocker to live under the stairs at home and programming his own talking Google Home-like speaker.

Allan Moffat
Allan Moffat
Strategy Director
A driven senior leader with extensive Uk and International experience in strategic planning across retail, marketing, commercial partnerships and events. Managing high achieving teams and delivering growth for a variety of organisations including, retailers, brands and start-up businesses.
Charlotte Hardie
Charlotte Hardie
Content Director

Our Welsh woman Charlotte has a 20-year journo career spanning education, health, business and retail. She’s expert at creating must-read, results-driven digital and events content and is passionate about D&I, having launched and grown a diversity programme for retailers. When not immersed in words and ideas, she’s immersed in water having discovered the highs of cold swimming. Her current record is 2 degrees. Disappointingly, she’s yet to break ice. She lives in London with her two children.

Tiffany Van Der Sande
Tiffany Van Der Sande
Group Client Services Director

Despite sounding like a Dutch princess, Tiffany has her feet firmly on the ground. Which is fortunate as she’s the glue in our client relationships.

Highly strategic in her thinking and very service-driven, Tiffany began her career with Condé Nast and has since built up over 16 years’ account-handling experience at award-winning content marketing agencies – though none as good as River!

Phil Tristram
Phil Tristram
Creative Director

Phil has worked as a designer in magazines and newspapers for over 30 years, and since 1995 he has served as Creative Director for River.

Quite simply, he’s a bit of a legend.

Nigel Mackay
Nigel Mackay
Production Director

Nigel has been River’s Production Director for 16 years and still gets excited by the smell of ink on paper. But only on Tuesday evenings.

He has an in-depth knowledge of printing techniques, producing everything from books and direct mail to magazines and POS, not to mention expertise in paper sourcing and data management, plus astute buying skills.

Danny Rippon
Danny Rippon
Non Executive Digital Director

Danny is the European Managing Director of Lyons Consulting Group, a Capgemini company, having spent 25+ years in digital businesses, across software, services and agencies. He is an expert in helping companies maximise ROI via digital customer experience in Retail and Consumer Goods.

Danny bought a road bike to get fit but hasn’t used it in 6 months because it was too cold.

Dafina Keys
Dafina Keys
Senior Group Account Director

Dafina has worked in content marketing for over 25 years across both print and digital channels in the UK and internationally. She implements the content strategy for some of River’s key client brands.

We believe that the era of valuable content is ours to make.

River Group Companies

Fish helps professional, corporate, charity and consumer member organisations to provide effective communications, build revenues and strengthen relationships with members.

River Sounds services companies globally to create and distribute original podcasts to augment their branding and marketing efforts. What are you waiting for?

Impactful PR for brands that do good things.

The River Data Lab is an operation within The River Group working with brands and businesses to help them better understand their audience and marketing efforts using data and insights.

If you’re not ready to talk to us just now (sniff) but would like to receive an occasional, entertaining and useful amount of contact from us, please drop us your details. We’ll stay in contact by sending you examples of our work, white papers, and views on the content world at large.

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