Content marketing: the answer isn’t always more
We do, it is fair to say, have a bit of an obsession with growth. It is arguably one of the key tenets of capitalist society that ‘more is good’. Whether that be GDP and company profits at the business end of the spectrum, personal wealth somewhere in the middle, or a collection of books right at the other. Now, this writer doesn’t wish to debate the semantics of finite resources or the morality of wealth at this juncture, but suffice to say it does shine a number of uncomfortable lights upon the world of marketing.