The River Group wins magazine contract for Princess Cruises (UK)
Following a competitive pitch The River Group has been engaged by award-winning Princess Cruises (Carnival Corporation & PLC) to deliver their premium travel magazine Journey.
River has developed a new approach for Journey magazine, which will become a key element in the Princess Cruises marketing strategy. The magazine promises to:
Highlight Princess Cruises as destination experts through credible, relevant travel content designed to showcase its network of more than 330 ports of call worldwide.
Reflect the premium experience of travelling with Princess Cruises and foster a community
of past and new passengers.
Complement the Princess Cruises Come Back New proposition by inspiring cruise passengers to discover something new.