How to Write for Humans as well as Robots: Is Writing for Robots the Future of Online Content Creation? (Part Two)
The robots haven’t taken over yet, but every day their ability to understand human behaviour, thought patterns and language is improving. The latter is especially relevant to content marketing and online content creators, as search engines use AI to determine the relevance of a search term or keyword to the contents of a web page. […]
Is Writing for Robots the Future of Online Content Creation? (Part One)
Have you ever wanted to find information on something but not known exactly what to search on Google? We’ve all been there and ended up typing (after an almost headache-inducing process) something that we’re convinced might make the processing chip in our device fry up from trying to parse the gibberish we’ve typed. Yet somehow […]
What Can Content Creators do About the Google Medic Update?
Ever had symptoms and gone straight to Google to do a bit of research to find out what’s going on with your body? Of course you have. From articles on huge branded websites to small forums of people talking about medical conditions, the internet is a popular starting point for self-diagnosis. Let’s keep it real. […]
How content marketing, touchpoints and the purchase funnel are an ecosystem
In marketing, the term touchpoint is defined as any form of interaction a consumer has with a business, and now, more than ever, consumers have so many platforms and ways to communicate, gain information and engage with brands. From looking at ads in print magazines to reading reviews on blogs in the virtual space, the […]
Online Content: Has Mobile Killed The Desktop Star?
Trevor Horn, one of the members of synth-pop group The Buggles, said of writing their hit song Video Killed The Radio Star, ‘… it was like you could see the future… Something new is coming, something different… You could feel things changing.’ Horn was referring to the changing landscape of music in the late 70s, […]
Understanding the role of user intent in online content marketing
When it comes to online content marketing, understanding and satisfying user intent is the best way to be discoverable and cure a pain point along the customer journey. User intent One plus one still equals two, water is still very much wet, the Earth is still flat (contrary to some people’s beliefs), and a simple […]
Why psychology and marketing go hand in hand
Before I ever picked up a marketing book or walked into a lecture hall at university, I had more than a faint idea that psychology played a part in the process of marketing. To a certain extent, aside from the creative side of marketing, this is probably what drew me to studying the subject.