Smarter budgets, Happier Clients, Happier Agencies
![](https://www.therivergroup.co.uk/wp-content/uploads/2023/08/Ru.png)
by Rupert Foy, Group Deputy Managing Director Agencies are facing a transformative phase. AI looms over the creative department, threatening to deliver upon mood boards, billboards and video content – if only it can get the hands right (see a recent attempt at an AI beer advert here). Harrowing stuff indeed. But, in all seriousness, […]