Slim our Snacks: The art of the magazine campaign

Magazines have a rich tradition of campaigning. Compared with the big papers, Weight Watchers magazine circulation figures may be modest, but our readers are undyingly faithful and highly vocal. While a newspaper is in the recycling bin by teatime, a magazine lives on for far longer. For proof, just pop along to your local dentist’s waiting room and see how far back their eclectic collection goes.