So all might have changed by next Christmas. Maybe it will be me, upstairs in my bedroom lounging in bed, glass in hand, posting my piccies on Flickr and blogging away on Tumblr. The kids will be at the bottom of the stairs shouting, “Come on Mum. Now. We want to spend time with you. Please come down and be with us.
So before we rush to create some ‘content’ for our brand perhaps consider my five, slightly cynical tips on how not to do content marketing this festive season.
I have just packed up the Christmas decorations, taken the Christmas cards down from the mantelpiece and the Christmas tree is lying in the garden. It’s the 12th of July and Christmas is over in my house! Together with my team from River I’ve just finished a two-day photo shoot for The Co-operative Food magazine’s Christmas issue