The changing values of physical books in a multichannel landscape
![](https://www.therivergroup.co.uk/wp-content/uploads/2013/10/book-drawing-1-950x530.jpg)
There is no Super Thursday in the world of magazines and content. Every day is D-Day (discussion day) as brands, agencies, newspapers, media owners struggle with the quest for the Holy Grail of integrated multichannel content.