Colin Burcher, Head of Partnerships at video production and distribution specialists SeeThat, explains why you don’t need to own a Formula 1 team to make great video content (but it may help!)
As the Group Account Director for The Co-operative Food and regional retail groups, Kate Burton came to The River Group having previously worked as a Publishing Director at a multichannel publishing agency and as an editor in customer publishing.
The hardest part is making content people really want to watch. People don’t care about your products and services. With the tap of a finger, people can change the channel and watch anything that’s available on the web. Making content that stands out and holds people’s attention doesn’t have to mean filming cats on skateboards or shocking humour – but it does have to serve its audience first and your brand’s PR agenda second.