Following a highly competitive pitch, The River Group has been appointed by innovative health and life insurance and investment business Vitality to take a new approach to content, further supporting stakeholders with member engagement and driving awareness of their campaigns across a number of audiences.
The River Group’s remit focuses on creating a wide range of health, wellness and investment digital content, that ties back to Vitality’s core purpose to make people healthier and to enhance and protect their lives. River’s digital content strategy and ideation will support Vitality’s overarching marketing plans, ATL campaigns and exciting innovations across its business.
The River Group CEO, Nicola Murphy, comments: “We couldn’t be more excited and proud to be working with Vitality as it continues to grow it’s digital content. Our strategy is focused on creating content that’s going to work harder for, and is highly relevant to, Vitality’s vast audience. We’ll be optimising different digital channels to engage members and non-members.”
Keith Kropman, CMO of Vitality, adds: “At Vitality we are passionate about giving our members access to meaningful content that drives and supports them to lead healthier lives. Throughout this process, we have been continually impressed with River’s strategic and creative approach to content, and we are looking forward to collaborating with them to further bring our brand and campaigns to life.”
The Vitality account brings River’s new business wins to five new accounts during lockdown and has resulted in the Group on-boarding 29 new staff.