Paper – recycled or non-recycled? ♻️
Pre Covid, it was de rigueur among marketers to insist that all publications were produced on recycled paper. They felt that this proved to their customers that they were doing the right thing and ticking the environmental ‘green’ box.
It was an over-simplification of the environmental challenge. There was a perception that paper was bad for the environment and, if paper was to be used, then it had to be recycled.
The River Group’s Founder and Group CEO Nicki Murphy to run the TCS London Marathon
The River Group’s Founder and CEO, Nicki Murphy, has been training tirelessly for the past few months in order to run the TCS London Marathon 2024 on 21 April, which is coming up very soon!
The River Group are thrilled to be appointed by Imagine Cruising for Brand Strategy Services
The River Group is pleased to announce a new client win! We are delighted to have been appointed by Imagine Cruising for brand strategy services.
Marketing the menopause
In case you haven’t been paying attention, menopause is firmly on trend. Surprising perhaps, given the subject matter, but not so surprising when you consider the audience – midlife women, who came of age in the lairy, ladette nineties and who aren’t ready to totter off into the sunset any time soon, reinvigorated in the post-#metoo era. A demographic often neglected by marketeers, but with money and attitude to spare – and a clear need state. As an agency with journalistic expertise in health and beauty, we’ve regularly created ‘World Menopause Day’ content over the years, but this year feels… different.
The deplorable double standards aimed at women in business, By Nicola Murphy
I’m a woman and I’m successful in business. I’ve experienced sexism and misogyny multiple times in my career.
What’s next for membership organisations?
Explore the future of membership organisations in Our Latest White Paper! Our comprehensive report ‘What’s Next for Membership Organisations?’ compiles insights from key leaders in the UK’s most prominent membership organisations, gathered at a roundtable event hosted by The River Group in Summer 2023.
The River Group x Superdrug wins at UK Content Awards 2023
We’re thrilled to announce The River Group and our client Superdrug won Video Content Campaign of the Year at this years UK Content Awards on Thursday, 13th July, 2023. These awards celebrate the excellece in content marketing within agencies, in-house teams and individuals creating innovate exceptional content. The judge’s commented, “We are truly amazed by […]
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