The River Group and Superdrug launch first ever newsstand DARE

DARE magazine

Headed up by ex-Grazia Art Director Matt Ford and ex-heat Style Editor Jo Hoare, The River Group and Superdrug launch the first ever newsstand DARE. DARE is a free magazine offered to all Superdrug customers, but on the 5th of July, the retailer and River launched the first summer special (£2.50) that comes complete with […]

River’s CEO Nicki Murphy makes appearance in PPA Awards programme

Nicki Murphy in PPA Awards programme

Ahead of the prestigious PPA Awards tomorrow, 27 June, The River Group were delighted to see River CEO Nicki Murphy on the inside cover of the event’s programme. The PPA Awards feature some of the very best talent from Consumer Magazine and Business Media companies in the UK. This year, Nicki was part of the […]

In Superdrug Stores Near You: River Creates Festival-Inspired Content for Unilever

In the run up to festival season, Unilever briefed River to create a series of accessible festival looks to showcase Dove’s self-tan products. Given that Dove can only work with real women and are against the retouching of any images, River’s Project Manager Lucy Tomkins was selected as the face of the campaign. Talking about […]

Why adland is failing to represent the reality of what it means to be a modern man

The changing face of masculinity in advertising

The advertising industry needs to wake up to the fact that masculinity takes many forms in modern society. Brand feminism is on the rise, with female stereotypes being (rightly) smashed to smithereens thanks to a surge in ads that focus on female empowerment. Campaigns such as Sport England’s This Girl Can and Always’ Like A […]

Journey magazine makes the shortlist for Customer Magazine of the Year at the PPA Awards

Journey Magazine by The River Group

This year, Journey, Princess Cruises’ customer loyalty magazine, has been shortlisted for Customer Magazine of the Year by the PPA. Journey is the flagship title created for Princess Cruises by content agency The River Group and is a magazine designed to reinforce the Princess Cruises’ ‘Come Back New’ proposition. The content features inspirational location photography […]

The River Group Strengthens Senior Team with Three Prominent Female Hires!

Gender pay gap

The River Group is delighted to announce the appointment of three women to the company’s senior leadership team. This news comes alongside the announcement that River’s gender pay gap is an incredible -2% (mean hourly rate), demonstrating the organisation’s commitment to empowering women in the workplace. River CEO Nicki Murphy states “as River continues to […]

River kicks off its 25th year with plans, pizza and Prosecco!

The River Group's 25th anniversary cake

Monday 15th May marked the start of The River Group’s 25th year in business. To kick off a year of celebrations and charity challenges, Nicki, Jackie and Keith arranged a company-wide extra special brunch, described by all as ‘the best Monday ever!’ Over pizza and Prosecco, the board took everyone through the exciting plans instore […]