The digital communications revolution is in the hands of the consumer
The digital revolution has brought techies and creatives together in the pursuit of great content, playful marketing and consumer-focussed solutions.
Whatever happened to the Oxo family? Social media this Christmas
So all might have changed by next Christmas. Maybe it will be me, upstairs in my bedroom lounging in bed, glass in hand, posting my piccies on Flickr and blogging away on Tumblr. The kids will be at the bottom of the stairs shouting, “Come on Mum. Now. We want to spend time with you. Please come down and be with us.
The changing values of physical books in a multichannel landscape
There is no Super Thursday in the world of magazines and content. Every day is D-Day (discussion day) as brands, agencies, newspapers, media owners struggle with the quest for the Holy Grail of integrated multichannel content.
The myth of storytelling in content marketing
Aesop was writing his fables in 300 BC. Now, 13 centuries later, ‘storytelling’ has become le mot du jour again.
The challenges of magazine cover art in the digital age
You can’t judge a book by its cover.
And if you do, you have no idea just how 19th century you are.
Whatever the origin of this pithy aphorism (widely attributed to Mr Tulliver in George Eliot’s The Mill on The Floss, saying how beautifully bound a book was), judging a book, a magazine or a person, by their cover is what we do all the time. Yet in this age of digi-everything, the challenges of making your cover art dazzle are greater than ever.