White Paper: From Digital To Print – The 360 degree revolution of content
Digital hasn’t destroyed the value of every other media, it has in fact fuelled our curiosities to explore more – discovering new artists through a friend’s recommendation on Facebook, back issues of a rediscovered special interest magazine, or an Amazon review that convinced you that this self-help book will change my life.
Not more content marketing; content marketing that does more
In 2013 everyone was talking about this amazing thing called “content”. Content marketing is the cool new kid on the block. You’re mildly irritated, secretly envious and curious to emulate his success.
Solve the big 4 content marketing challenges in 2014
2014 is the year considered, strategic content marketing will grow from a ‘should do’ to a ‘must do’ activity for credible brands intent on building meaningful engagements with savvy customers. Here are four tips for resolving the challenges ahead:
An app I like
Played in Britain reverses theatre’s technical laggard stereotype to adapt theatre anthology for the tablet age, digitally curating from the Victoria & Albert (V&A) Museum’s rich audio-visual Theatre & Performance Collection.
What makes good content? Q&A with Susi O’Neill, Head of Digital
This article by River Group’s newly appointed Head of Digital and Content, Susi O’Neill, was originally featured in .NET magazine in April.
What makes good content?
Content marketing isn’t new – content has always driven communications online. Good content is informative or entertaining, and always engaging. Make your content purposeful: what problem will you solve for your prospective customer? What call-to-action will they take? Use that eye-catching infographic to move your audience further into your engagement programme or sales funnel.