River launches Superdrug Loves, a new daily blog


The River Group is delighted to announce its partnership with Superdrug for the launch of Superdrug Loves, a new daily lifestyle blog on Superdrug.com.

As part of a new, always-on, mobile-first, multichannel content hub on Superdrug.com, Superdrug Loves will inspire, educate, entertain, excite and influence its readers.

Providing engaging content for both new and existing customers, Superdrug Loves is updated seven times a week and will incorporate content from both DARE, Superdrug’s bimonthly publication, and its newly revamped YouTube channel, aiming for a 360° approach across all content outlets.

Superdrug Loves doesn’t just tap into what everybody is talking about, it leads the news, beauty and lifestyle conversation, too, giving a fun stance to newsworthy topics.

Matt Walburn, Superdrug Marketing & Customer Director, says, ‘Launching Superdrug’s new blog, Superdrug Loves, will enable us to provide customers with up-to-the-minute content.’

River’s Superdrug Account Director Becca Bailey adds, ‘River is excited to create bite-size, relevant content for Superdrug Loves in snackable formats designed for mobile screens and social streams – and which is likeable and highly shareable.

‘This latest project comes hot on the heels of River’s content generation and reinvigoration of the Superdrug Loves YouTube channel. River is thrilled to be one of Superdrug’s appointed agencies.’

Check out Superdrug Loves at http://www.superdrug.com/blog/superdrug-loves

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