Why celebrities turn to fragrance as a branding tool
Celebrities are brands themselves. Their fans buy into them, dedicating their time and emotion to their music, memorabilia and social media.
A word to the wise: customer engagement in brand marketing publications
A study in the US of news sites from 2008 to 2012 found that only 0.1 per cent of the most viewed stories were user generated. Although social media is a frequent ‘breaker’ of stories, 77 per cent of people who hear about a story through this platform will seek more information through a traditional news provider, finds the Pew Research Center’s State of News Media report.