What the Somerset House Perfume Exhibition teaches us about branding
Fragrance – something you smell. Seems obvious, straightforward – and all you need to know, you’d think. But when I went to A Sensory Journey Through Contemporary Scent perfume exhibition at London’s Somerset House (open until 23 September 2017), it blew my mind…
Why information architecture matters to you, even if you’re not a user experience designer
Information is the oldest language out there. Even a simple point or to be seen running away from danger are forms of communicating information. Today, technology leads the way…
Inspiring Interview: App Design Lead, James Mackenzie
James Mackenzie, App Design Lead at PORTER magazine, talks about jumping from print to digital and never looking back…
Things can only get better if we stop chasing algorithms
The digital age has given us many things, but the one thing that has really changed the game is that it has given us unprecedented access to information, and an unprecedented ability to challenge and discuss it. We are probably the most educated generation in history. Information can be captured, altered and spread at a rate that traditional channels can’t keep up with.