New agency established to champion diverse and inclusive influencer representation in the UK media
Established with the mission to increase diverse and inclusive influencer representation in the UK media, REFLECT, the UK’s only ‘not for profit’ D&I influencer talent management agency, will launch on the 16th September 2021. With millions of influencers in the UK contributing content to an industry worth in excess of $5bn1 in 2021 and growing, […]
The River Group wins major international Government content marketing programme
The River Group has been awarded a contract by VisitBritain, the UK’s national tourism agency
The science of content marketing
In the first of three investigative articles, The River Group considers the past, present and future of content marketing, starting with the meaning of data
Inspiring Interview: Marc Blinder, strategic marketing, promoting the Adobe Marketing Cloud
Having begun his work in social media by designing and building a mobile social network Marc Blinder has since been involved with some of the most successful Facebook marketing campaigns of all time. Today he’s part of Adobe’s Marketing Cloud Strategy team in London and is a frequent speaker across Europe on social marketing…
Day in a life: Group Account Director, Kate Burton
As the Group Account Director for The Co-operative Food and regional retail groups, Kate Burton came to The River Group having previously worked as a Publishing Director at a multichannel publishing agency and as an editor in customer publishing.