How to internationalise your publishing strategy
Editorial pillars and brand values are the same in every Weight Watchers edition – but there are many differences. No one has longer words than the Germans, so when features are translated they can be up to a third longer. It can cause issues with the cover lines – we can’t have a word on the cover with 20 letters!
The real life magazine cover star!
You can have the prettiest girl in the world, but if she freezes in front of the camera, you’re in trouble.
Slim our Snacks: The art of the magazine campaign
Magazines have a rich tradition of campaigning. Compared with the big papers, Weight Watchers magazine circulation figures may be modest, but our readers are undyingly faithful and highly vocal. While a newspaper is in the recycling bin by teatime, a magazine lives on for far longer. For proof, just pop along to your local dentist’s waiting room and see how far back their eclectic collection goes.
A day in the life of Lucy Morris
Before working at River, I spent 10 years climbing the ladder, on some of the UK’s biggest glossy fashion and lifestyle magazines, and I am now at a point in my career when all that knowledge, training and the contacts made along the way are really coming together!