This weekend (15th June) sees the relaunch of Holland & Barrett’s in-store magazines, Healthy and Healthy For Men, published by River Group Content.
The magazines have both undergone a significant design refresh and the introduction of new content franchises to include thought-leadership and campaigning content, plus inspiring real-life articles.
Healthy For Men now sports a new logo in keeping with the overarching Healthy brand. And, in response to the more holistic, all-encompassing approach to a healthy lifestyle, both titles are now themed to reflect health conditions that readers experience.
The themed editorial approach aims to attract a broader audience, not led by age or life stage, but drawn together by the commonality of their condition.
In addition, and in response to consumer needs for credible and authoritative content, that forms and builds trust, both Healthy and Healthy For Men now have a dedicated panel of experts covering the respective editorial pillars. This includes Dr Sara Kayat (Healthy) and Dr Rupy Aujla (HFM).
Caroline Hipperson, Chief Marketing Officer of Holland & Barrett International, commented on the relaunch: “We’re very excited to see the refreshed approach for both of our magazines, Healthy and Healthy For Men. We hope our customers and readers feel that our new magazines continue to strengthen their knowledge of personal health and wellness and they feel the passion our editors put into every article.
As Healthy is the UK’s number one wellbeing magazine, it’s important that we maintain this position with our owned media, continuing to invest and deliver award winning, informative content that our readers have come to expect. I am proud to be involved with a magazine that speaks with honesty and transparency within a complex industry, where clear guidance can be difficult to come by at times. I would personally like to thank all involved with the relaunch and I am excited for customers to pick them up off the shelves!”
Nicola Murphy, Group CEO of River Group Content, added: “I am delighted with this next stage of our long-standing partnership with Holland & Barrett. River’s team has led the challenge to be relevant and innovative in the ever-growing universe of health content, ensuring our brands remain at the forefront of the health media agenda.”