The River Group are thrilled to be appointed by Imagine Cruising for Brand Strategy Services
The River Group is pleased to announce a new client win! We are delighted to have been appointed by Imagine Cruising for brand strategy services.
INTRODUCING THE ALL NEW ‘SUPERDRUG TV’ BY THE RIVER GROUP
Coming to a screen near you! Here at The River Group, we’re excited to announce a brand new addition to our Superdrug content family. Say hello to Superdrug TV! A weekly YouTube show packed full of beauty, health and relationship advice plus top tier celebrities and influencers. Hosted by TV and radio host Daisy Maskell […]
The River Group retains Superdrug account for the 18th year
Multi-channel content marketing agency, The River Group, is pleased to announce its successful retention of the high profile Superdrug account. The announcement sees their ongoing partnership continue into another two years of working together, with the latest scope of work to include the creation of some exciting new content across the largest and most diverse […]
River Wins the Crafts magazine, the Flagship Publication for The Crafts Council
We are excited to announce that The River Group has won the contract to publish Crafts magazine, the flagship publication from the Crafts Council. This will be followed by further omnichannel content creation across digital platforms. The remit includes strategy, marketing and brand development for the magazine which has been produced consistently since 1973. Working hand […]
River wins the ICAS relaunch of The CA magazine
ICAS has joined forces with The River Group to relaunch its flagship magazine for business professionals. The CA magazine, published by ICAS (The Institute of Chartered Accountants of Scotland) is about to begin a fresh start as plans to redevelop its print and digital offering get underway. Following a competitive tender process, ICAS has appointed […]
WW/Walk magazine pack partnership helps support reader goals
The October 2019 issue of WW (Weight Watchers) magazine will be bagged with a FREE copy of Walkmagazine. Providing quick and easy solutions to getting back into a routine at home – after the free and easy summer holidays – the October issue of WW offers readers a reminder of their goals, a renewed commitment to their fitness, and […]
The Rise of Sustainable Scents
Sustainable beauty has been trending for a while now, and if you haven’t heard of it, where have you been? You just can’t miss it – vegan, recyclable and clean beauty are the buzzwords of the moment. But the latest trend is sustainable scents, proving that you can do your bit for the planet while […]
River hits #1 with branded podcast – making engaging content which portrays brand messaging
Our very own Superdrug x River podcast, The Beauty Of It All hits #1 in the Apple Podcast UK Fashion and Beauty charts for the last four days! Presented by Capital FM host and TV presenter Vick Hope, the eight-episode series takes a deep dive into issues surrounding the beauty industry and gives you all […]
River wins The Oxford Said Review, the flagship publication for University of Oxford’s Said Business School
River has won the contract to publish The Oxford Saïd Review from 2019, which will be distributed for the new 2019 academic year. Saïd Business School, University of Oxford has published a review for the last 3 years, to showcase its research and teaching and the impact the school’s work has on the world. The […]
Holland & Barrett relaunches in-store magazines
This weekend (15th June) sees the relaunch of Holland & Barrett’s in-store magazines, Healthy and Healthy For Men, published by River Group Content. The magazines have both undergone a significant design refresh and the introduction of new content franchises to include thought-leadership and campaigning content, plus inspiring real-life articles. Healthy For Men now sports a […]
DARE magazine’s Katie Piper photoshoot picked up by the Daily Mail
The River Group has earned national press coverage for Superdrug’s DARE magazine with its fantastic feature on Katie Piper. DARE cover star Katie Piper has opened up about her life as a mother and being a reluctant role model in the March/April edition of DARE magazine. Parts of her compelling interview and a selection of […]
How a refreshed content strategy can speak to your customers in new ways
Food magazine has long been the home of everyday accessible food inspiration for Co-op customers – whether it’s proving the provenance and quality of the produce or providing little twists on classic recipes that might inspire customers to try something different for a midweek treat. In January 2018, River was tasked with finding a way […]
The River Group extends its partnership with Superdrug, with internal communications work
The River Group is excited to be working on a project with the Internal Communications team at Superdrug, to develop a new content strategy in two of its key business areas. As part of the content strategy, our team will be working collaboratively with the Superdrug team to plan, curate and create effective and engaging […]
River creates stunning fright-night looks for Superdrug’s omnichannel Halloween campaign
This month sees the launch of Superdrug’s Halloween campaign using the stunning looks created by River’s DARE team. The four fright-night makeovers feature in the latest issue of DARE magazine, across Superdrug’s social channels and in store, illustrating how great editorial content can be tailored to work across multiple channels, including print, point of sale […]
Ground-breaking LGBTQ+ Mini-documentaries for Superdrug from The River Group
Superdrug says it’s time for Beauty Without Bias, starting with a series of ground-breaking mini-documentaries by The River Group exploring health and beauty issues facing the LGBTQ+ community. [metaslider id=”6100″] The five vlog-style mini-docs are fronted by beauty vlogger Salih Cikikcioglu, aka The Eyebrow King, and will drop on the Superdrug Loves YouTube channel in […]
Imagination magazine now live across more than 30 international markets
Following the successful launch year, The River Group publishes the second edition of Imagination: Make Britain Your Own. Contracted by VisitBritain, Imagination it is a government-first multi-lingual content marketing programme across print and digital platforms.
The River Group’s Claire Irvin hosts the first ever BSME conference
The River Group’s Editorial Content Director and 2016 BSME Chair yesterday hosted the first ever BSME conference, named Feel The Fear And Do It Anyway: How To Futureproof You And Your Brand.
River partners with leading fintech firm World First
The River Group has won the contract to produce digital content for World First, a leading international FinTech business expert in international currency and money transfer.
River scoops international Jennifer Lopez exclusive
DARE’s latest issue has Jennifer Lopez on the cover and an exclusive interview with the star inside.
The River Group wins magazine contract for Holland & Barrett Benelux
The River Group is delighted to announce an extension of their relationship with Holland & Barrett International, to produce the Dutch edition of Healthy magazine. River is known for its international expertise, publishing a 10-language edition of Imagination for Visit Britain as well as the French, German and Swiss editions of Weight Watchers magazine.
Content Marketing In Gaming
Those of you with a genteel disposition might be pleased to know that May is a fine time for floral blooms; not for nothing is it known as the month of growth and replenishment. Indeed, the world famous Chelsea Flower Show is held this very month. For those that prefer more drink-fuelled, tribal pursuits, we have the FA Cup final or London Wine Week.
St David, St Patrick and Vinyl Records
As March comes to a close, we realise what a busy month it’s been! Unusually, Easter came early (still unclear why) and there’s been 2 home nation saints days which happily co-insided with much of the 6 nations rugby!
The River Group wins major international Government content marketing programme
The River Group has been awarded a contract by VisitBritain, the UK’s national tourism agency
Slim our Snacks: The art of the magazine campaign
Magazines have a rich tradition of campaigning. Compared with the big papers, Weight Watchers magazine circulation figures may be modest, but our readers are undyingly faithful and highly vocal. While a newspaper is in the recycling bin by teatime, a magazine lives on for far longer. For proof, just pop along to your local dentist’s waiting room and see how far back their eclectic collection goes.