Coming to a screen near you! Here at The River Group, we’re excited to announce a brand new addition to our Superdrug content family. Say hello to Superdrug TV! A weekly YouTube show packed full of beauty, health and relationship advice plus top tier celebrities and influencers. Hosted by TV and radio host Daisy Maskell […]

The River Group retains Superdrug account for the 18th year

Superdrug Dare Model

Multi-channel content marketing agency, The River Group, is pleased to announce its successful retention of the high profile Superdrug account. The announcement sees their ongoing partnership continue into another two years of working together, with the latest scope of work to include the creation of some exciting new content across the largest and most diverse […]

River Wins the Crafts magazine, the Flagship Publication for The Crafts Council

Art piece

We are excited to announce that The River Group has won the contract to publish Crafts magazine, the flagship publication from the Crafts Council. This will be followed by further omnichannel content creation across digital platforms. The remit includes strategy, marketing and brand development for the magazine which has been produced consistently since 1973. Working hand […]

River wins the ICAS relaunch of The CA magazine

ICAS has joined forces with The River Group to relaunch its flagship magazine for business professionals. The CA magazine, published by ICAS (The Institute of Chartered Accountants of Scotland) is about to begin a fresh start as plans to redevelop its print and digital offering get underway. Following a competitive tender process, ICAS has appointed […]

WW/Walk magazine pack partnership helps support reader goals

The October 2019 issue of WW (Weight Watchers) magazine will be bagged with a FREE copy of Walkmagazine. Providing quick and easy solutions to getting back into a routine at home – after the free and easy summer holidays – the October issue of WW offers readers a reminder of their goals, a renewed commitment to their fitness, and […]

The Rise of Sustainable Scents


Sustainable beauty has been trending for a while now, and if you haven’t heard of it, where have you been? You just can’t miss it – vegan, recyclable and clean beauty are the buzzwords of the moment. But the latest trend is sustainable scents, proving that you can do your bit for the planet while […]

Holland & Barrett relaunches in-store magazines

Holland & Barrett in-store magazines

This weekend (15th June) sees the relaunch of Holland & Barrett’s in-store magazines, Healthy and Healthy For Men, published by River Group Content. The magazines have both undergone a significant design refresh and the introduction of new content franchises to include thought-leadership and campaigning content, plus inspiring real-life articles. Healthy For Men now sports a […]

DARE magazine’s Katie Piper photoshoot picked up by the Daily Mail

Katie Piper posing with a phone for a photoshoot

The River Group has earned national press coverage for Superdrug’s DARE magazine with its fantastic feature on Katie Piper. DARE cover star Katie Piper has opened up about her life as a mother and being a reluctant role model in the March/April edition of DARE magazine. Parts of her compelling interview and a selection of […]

How a refreshed content strategy can speak to your customers in new ways

Co-op-food: Peanut butter brownies

Food magazine has long been the home of everyday accessible food inspiration for Co-op customers – whether it’s proving the provenance and quality of the produce or providing little twists on classic recipes that might inspire customers to try something different for a midweek treat. In January 2018, River was tasked with finding a way […]

River creates stunning fright-night looks for Superdrug’s omnichannel Halloween campaign

Superdrug Halloween Enchanted Mermaid look

This month sees the launch of Superdrug’s Halloween campaign using the stunning looks created by River’s DARE team. The four fright-night makeovers feature in the latest issue of DARE magazine, across Superdrug’s social channels and in store, illustrating how great editorial content can be tailored to work across multiple channels, including print, point of sale […]

Ground-breaking LGBTQ+ Mini-documentaries for Superdrug from The River Group


Superdrug says it’s time for Beauty Without Bias, starting with a series of ground-breaking mini-documentaries by The River Group exploring health and beauty issues facing the LGBTQ+ community. [metaslider id=”6100″] The five vlog-style mini-docs are fronted by beauty vlogger Salih Cikikcioglu, aka The Eyebrow King, and will drop on the Superdrug Loves YouTube channel in […]

The River Group wins magazine contract for Holland & Barrett Benelux

The River Group is delighted to announce an extension of their relationship with Holland & Barrett International, to produce the Dutch edition of Healthy magazine. River is known for its international expertise, publishing a 10-language edition of Imagination for Visit Britain as well as the French, German and Swiss editions of Weight Watchers magazine.

Content Marketing In Gaming

Those of you with a genteel disposition might be pleased to know that May is a fine time for floral blooms; not for nothing is it known as the month of growth and replenishment. Indeed, the world famous Chelsea Flower Show is held this very month. For those that prefer more drink-fuelled, tribal pursuits, we have the FA Cup final or London Wine Week.

St David, St Patrick and Vinyl Records

As March comes to a close, we realise what a busy month it’s been! Unusually, Easter came early (still unclear why) and there’s been 2 home nation saints days which happily co-insided with much of the 6 nations rugby!

Slim our Snacks: The art of the magazine campaign

Magazines have a rich tradition of campaigning. Compared with the big papers, Weight Watchers magazine circulation figures may be modest, but our readers are undyingly faithful and highly vocal. While a newspaper is in the recycling bin by teatime, a magazine lives on for far longer. For proof, just pop along to your local dentist’s waiting room and see how far back their eclectic collection goes.